Independent design practice

Products I started because they didn't exist

Three products, three problem spaces. No brief, no PM, no research team. This is where I do my most unconstrained thinking and use AI most hands-on.

01TrueSpend · Consumer fintech

Every Amazon order, broken down to what you actually bought

Bank statements show Amazon as one lump sum. TrueSpend breaks each order into items, sorts needs from impulse buys, and spots the things you keep reordering.

Role
Founder, Designer
Type
Consumer fintech
Status
Launching soon
Design challengesAI-solved pricing logic
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02Naan of the Fluff · Utility

Recipes without the fluff, for floury hands

Quantities woven into steps, smart scaling and unit conversion. Built and shipped with Figma Make and Claude over a weekend.

Role
Founder, Designer
Type
Consumer utility
Status
Live
LiveShipped in a weekend
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03Quillchemy · Creative software

A private, AI-assisted writing desk for fantasy authors

World-building, character arcs and consistency in one desktop tool. The AI runs locally, so it's free and the writing never leaves the author's machine.

Role
Founder, Designer
Type
Desktop app
Status
In progress
In progressLocal LLM
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